Google recently started to integrate the different categories into one universal search. Now you may have noticed during the zillion searches you do that the page not just contains search results but also Images, YouTube videos, books, Weather, Maps etc.
This is single most change in the way google has made in years now. This change could have a result of various search engines such as Ask.com already providing integrated Search results.
Check out Ask.com http://www.ask.com/web?o=333&qsrc=19&l=dir&q=ronaldinho
Try this search http://www.google.com/search?q=ronaldinho
In Google by clicking the “+ Watch video” option, a new box appears allowing you to watch the video within the search page.
Now it was obvious that other search engines will do the same and presto Yahoo started giving links for other categories. But it will be sometime before they have truly integrated search results.
But meanwhile yahoo maintain “What’s the big deal attitude”