Every SEO guru and even pseudo guru will tell you the importance of Meta Keyword and description Tag in SEO, and it is obvious there are plugins to do just that in wordpress !
But there is no feature blogger to customize the Meta Tags.
So I made some easy mods to optimize the Meta tags for Keywords, Description, Title and even customize for the Index page, post page and archive !
By default Blogger gives only the title which is :-<title><data:blog.pageTitle/></title>
This give the output as the Title of your blog !
So to start the mod we need to identify the there types of pages i.e. Index (main page), Item page (the individual post page) and Archive ! So the code needs have 3 scenarios.
Next is the Globally available Data tags that blogger provides which is unbelievably less ! There is no post title, no post keywords. Hence we are forced to use the following<data:blog.title/>
Which is the title of your blog<data:blog.pageTitle/>
This is the Page Title.
So here is the SEO meta tag code customize it according to blog before your add it to your blog HTML.<b:if cond='data:blog.pageType == "index"'>
<title><data:blog.title/> : Write some stuff about your blog here not too much since only 60 char is all robot read</title>
<meta name='Description' content='Describe your blog here since this is what will be shown if your index page comes in a search' />
<meta name='Keywords' content='Key, Words, Here, Dont, go crazy, only, add, relavent, keyword' />
<b:else/>
<b:if cond='data:blog.pageType == "archive"'>
<title><data:blog.title/> : Write some stuff about your blog here not too much since only 60 char is all robot read</title>
<meta name='Description' content='Describe your blog here since this is what will be shown if your index page comes in a search' />
<meta name='Keywords' content='Add, some, more, key, word, here, but, keep, it, sane ' />
<b:else/>
<b:if cond='data:blog.pageType == "item"'>
<title><data:blog.pageTitle/></title>
<meta name='Keywords' expr:content='data:blog.pageTitle' />
</b:if>
</b:if>
</b:if>
To add to your Blogger blog HTML go to Template > Edit HTML
Paste the above code (after customizing) as shown in the below image
Save the template and you are done !
Check out this post to avoid making SEO mistakes
Let me know if this made any difference in your result ranking !
Also check out how to optimize you post permalink for better Blogger Hack SEO.
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