October 2, 2007

Yahoo beats Google in search result referral

According to Compete Yahoo performs better in referral than any other major search engine. According to their data, upto 75% of the search query resulted in a referral or a click. On the other hand searches on Google resulted in a click about 65% of the time and on MSN/Live 59% of the time.

Google vs Yahoo

But statistics tell you only half of the story as argued by Matt Cutts that many times you don't need to click to get the result for example typing Cricket gives you the cricket score on the top.

Quality of the search result is as subjective as the person or the number of search engines, and you are better off using all of them !